IND has been honored as one of New Jersey’s finest companies with its selection as “2003 New Jersey’s Finest” by NJBiz Magazine. With the increasing awareness that all companies will need to integrate information technology into their strategic plans if they are going to survive, IND ‘s E-Business Enablement Methodology could not have been developed at a more critical time. It provides an easy way for CEOs to make the transformation of their business processes to IT without risk and with high ROI potential.
Everyone recognizes the names IBM, GE, and AT&T, but who knows the name IND? If Douglas Rahn, President and CEO of this New Jersey e-business, network and Web services firm has his way, IND will one day be similarly recognized.
The first step may have occurred recently when NJBiz Magazine recognized IND as one of New Jersey ‘s Finest Companies for 2003. What is it that causes a small growing company like IND to be selected for this honor? The true answer may only be known to the PricewaterhouseCoopers-lead selection committee that reviewed those nominated and supervised the selection process. However, IND ‘s pioneering efforts in the area of e-business and the company’s commitment to share that knowledge with New Jersey companies may have contributed to the selection of IND as One of New Jersey’s Finest.
Why is IND ‘s e-business enablement work so important to the New Jersey’s business community? Such respected business analysts as The Gartner Group predict that the dominance of e-business is inevitable, and that those companies that do not take steps to integrate e-business into their strategic business plan will loose competitive advantage, and that many will fail. “Survivability will become a serious challenge for those CEO’s whose companies ignore the emergence of e-business,” notes Dr. John T. Whiting, IND’s Director of E-Business Enablement Services.
What is “e-business” and why is e-business likely to have such an important impact on New Jersey CEO’s and businesses? IND defines e-business as “the fusion of business and technology,” noting that the e-business transformation process has been evolving for over thirty years as new IT innovations lead to the discontinuance of their “brick and mortar” predecessors based on being more powerful, cost effective and efficient in driving business processes. The Gartner Group has predicted that e-business will be the common operating platform for all business by 2005.
IND, founded by Mr. Rahn in 1990 and joined by partner Eric Speidel in 1996, has been delivering high quality infrastructure, networking and systems integration, Web development, and managed services to corporate clients across all industries. Early to recognize that e-business would inevitably be the backbone for all business, Mr. Rahn made a decision to focus the resources of IND on e-business in order to help NJ’s CEO’s meet the challenge associated with the e-business revolution.
IND has the service capabilities required to identify a client company’s core business goals, and design and install a total enterprise e-business system to support the goals based on risk management and ROI criteria. The key to this process is the IND E-Business Enablement Methodology™, which is based on established business principles, to help CEO’s integrate IT into their strategic business plans and manage the e-business enablement process based on ROI priorities and budgeted resources.
This pioneering work by IND has bridged the information gap between the technology experts and business managers that had previously prevented many companies from getting full advantage from their IT resources and achieving a smooth transition into full e-business.
Dr. Whiting notes, “The achievement of full e-business enablement must begin with specific policy changes regarding IT decision making and deployment within the company. The policy change must begin with the escalation of IT decision making from the tactical technical level in the company to the strategic business level. The second policy change must be the integration of all enterprise IT assets into the strategic business plan based on value added and ROI criteria. The third policy requires that all IT be managed, as a part of an e-business strategy, by the CEO or a top business designee if the company is to achieve full value from IT.”
Dr. Whiting notes that “best practice and state-of-the-art technology alone will not lead to performance enhancements for the company. The adoption of e-business enablement policy is a critical and mandatory prerequisite to becoming e-business enabled. Technology that is not cost justified within the context of the strategic business plan is not likely to deliver the value that will come if integrated into the strategic business plan and managed by the CEO.”