IND Awarded “2003 New Jersey’s Finest” by NJBiz Magazine

IND has been honored as one of New Jersey’s finest companies with its selection as “2003 New Jersey’s Finest” by NJBiz Magazine. With the increasing awareness that all companies will need to integrate information technology into their strategic plans if they are going to survive, IND ‘s E-Business Enablement Methodology could not have been developed at a more critical time. It provides an easy way for CEOs to make the transformation of their business processes to IT without risk and with high ROI potential.

Everyone recognizes the names IBM, GE, and AT&T, but who knows the name IND? If Douglas Rahn, President and CEO of this New Jersey e-business, network and Web services firm has his way, IND will one day be similarly recognized.

The first step may have occurred recently when NJBiz Magazine recognized IND as one of New Jersey ‘s Finest Companies for 2003. What is it that causes a small growing company like IND to be selected for this honor? The true answer may only be known to the PricewaterhouseCoopers-lead selection committee that reviewed those nominated and supervised the selection process. However, IND ‘s pioneering efforts in the area of e-business and the company’s commitment to share that knowledge with New Jersey companies may have contributed to the selection of IND as One of New Jersey’s Finest.

Why is IND ‘s e-business enablement work so important to the New Jersey’s business community? Such respected business analysts as The Gartner Group predict that the dominance of e-business is inevitable, and that those companies that do not take steps to integrate e-business into their strategic business plan will loose competitive advantage, and that many will fail. “Survivability will become a serious challenge for those CEO’s whose companies ignore the emergence of e-business,” notes Dr. John T. Whiting, IND’s Director of E-Business Enablement Services.

What is “e-business” and why is e-business likely to have such an important impact on New Jersey CEO’s and businesses? IND defines e-business as “the fusion of business and technology,” noting that the e-business transformation process has been evolving for over thirty years as new IT innovations lead to the discontinuance of their “brick and mortar” predecessors based on being more powerful, cost effective and efficient in driving business processes. The Gartner Group has predicted that e-business will be the common operating platform for all business by 2005.

IND, founded by Mr. Rahn in 1990 and joined by partner Eric Speidel in 1996, has been delivering high quality infrastructure, networking and systems integration, Web development, and managed services to corporate clients across all industries. Early to recognize that e-business would inevitably be the backbone for all business, Mr. Rahn made a decision to focus the resources of IND on e-business in order to help NJ’s CEO’s meet the challenge associated with the e-business revolution.

IND has the service capabilities required to identify a client company’s core business goals, and design and install a total enterprise e-business system to support the goals based on risk management and ROI criteria. The key to this process is the IND E-Business Enablement Methodology™, which is based on established business principles, to help CEO’s integrate IT into their strategic business plans and manage the e-business enablement process based on ROI priorities and budgeted resources.

This pioneering work by IND has bridged the information gap between the technology experts and business managers that had previously prevented many companies from getting full advantage from their IT resources and achieving a smooth transition into full e-business.

Dr. Whiting notes, “The achievement of full e-business enablement must begin with specific policy changes regarding IT decision making and deployment within the company. The policy change must begin with the escalation of IT decision making from the tactical technical level in the company to the strategic business level. The second policy change must be the integration of all enterprise IT assets into the strategic business plan based on value added and ROI criteria. The third policy requires that all IT be managed, as a part of an e-business strategy, by the CEO or a top business designee if the company is to achieve full value from IT.”

Dr. Whiting notes that “best practice and state-of-the-art technology alone will not lead to performance enhancements for the company. The adoption of e-business enablement policy is a critical and mandatory prerequisite to becoming e-business enabled. Technology that is not cost justified within the context of the strategic business plan is not likely to deliver the value that will come if integrated into the strategic business plan and managed by the CEO.”

“Will your company loose competitive advantage?” “Will it survive?” Questions examined at the Videre Group/IND Seminar

Over 20 top level executives from such New Jersey companies as PNC Bank, Mountain Creek, and Trip Network packed the Videre Group’s conference room to learn why their companies may be at risk or may prosper due to the growing influence of technology on business.

The event was hosted for top company decision makers and focused on “The Critical Role of the CEO and CFO in the E-Business Revolution.” It was co-sponsored by The Videre Group, a prominent accounting firm, and IND, a leading expert in the area of e-business enablement. The seminar was lead by Dr. John T. Whiting, Director of E-Business Enablement Services at IND.

The “e-business revolution” is rapidly becoming the #1 priority issue for top business decision makers. It threatens the survival of those businesses that ignore it and offers a great opportunity to improve profitability for those who master it.

The seminar addressed some of the most frequently asked questions including, “Is the e-business revolution real, and how did we get to this point of dependence on technology to run our businesses?” “How can business executives make costly decisions regarding the purchase of expensive technology without a sense of risk, but with a high level of confidence that the investment will help improve business performance and generate return on investment (ROI).”

Participants in the seminar were lead through a comprehensive analysis of the growing role of technology in business by Dr. Whiting. They were shown why experts believe that technology will displace traditional business process, and why those companies that ignore this change will find it increasingly difficult to compete in a new e-business environment.

Most seminar participants conceded that this change was inevitable, and that a plan for action was required to protect businesses from harm and to guide them in harnessing the power of technology without risk.

Dr. Whiting outlined how mistakes had been made in the past, and how an analysis of those mistakes provided a picture of what company decision makers must do to transform their companies into being e-business enabled without the fear of repeating past mistakes.

Three core steps were outlined by Dr. Whiting as the foundation to guide companies toward a future based on e-business technology. First, he stated, all decisions regarding technology must be escalated from the “tactical technical level” controlled by technology decision makers, to the “strategic business level” controlled by P&L business decision makers. Second, e-business technology must be integrated into the company strategic business plan as a core resource essential to achieving the business’ goals. Thirdly, e-business decision making and management must be directed at the business P&L level of the company.

Dr. Whiting outlined a comprehensive methodology, the IND E-Business Enablement Methodology, which CEO and CFO’s could use to guide this process.

The Videre/IND Seminar featured a discussion of case studies representing some of the real problems facing CEO and CFO level executives on a daily basis. Dr. Whiting used the IND Methodology to answer the case study questions and demonstrate its utility as a tool for top business decision makers to use to gain control over the e-business enablement process.

For more information about IND, visit, e-mail or call 973-227-5020.

Local Executives Provide Leadership to State Public Relations Institute

The New Jersey Chapter of the Public Relations Society of America (PRSA) held The Public Relations Institute on Friday at Rutgers University. Over 300 members of local PR firms, corporate communications departments and students listened to the opening speaker Fraser Seitel, a nationally respected authority on public relations, underscored the increasing importance of technology to the PR industry. This keynote address set the tone for other meetings including discussions noting how the web and Internet based technology will revolutionize the way PR firms do business and deliver service to their clients.

Two local executives played key roles in making the Institute a success. The Cherenson Group’s Michael Cherenson, PRSA President, chaired the all day meeting. His vision for the future of the PR industry was reflected in the meetings agenda. Parsippany based IND’s Eric Speidel, Director of Web Services, served as a presenter, underscoring the growing importance of the Internet, web technology and e-business technology to PR firms, both in defining new sources of revenue and in delivering more cost effective, timely and quality service to clients.

The Cherenson Group and IND were well qualified to discuss the value of e-business technology in the public relations industry. They have been collaborating for over five years in a partnership. IND provides e-business technology (IT) support at the strategic level to The Cherenson Group to enable them to capitalize on emerging technology to support their business strategy. This has allowed The Cherenson Group to integrate IT into their business plan by IND assuming responsibility for all of Cherenson’s IT needs from designing and installing their IT system and Internet web based services to providing maintenance and support to their total IT enterprise. Their IT/business partnership may represent a model for other PR firms to emulate.

One participant at the Rutgers PRSA Institute observed “A few years ago technology and the Internet was not even mentioned at this type of meeting. Today, almost every speaker mentioned the importance of the Internet, the web and e-business to those PR firms that wish to remain competitive.” The growing importance of e-business technology to the survival of all businesses was underscored at the PRSA meeting.