DAM vs. MAM: Which Should You Use For Your Media Assets

Let’s Discuss DAM vs. MAM Assets

In a business setting, managing and tracking content is extremely important to a team’s organization. Amongst the mass amounts of documents, digital assets, and files floating around your network, it’s easy to lose track of it all. That is why IND Corporation recommends that our clients implement an asset management system to ease any qualms of content storage. In this post, we’ll dive into the two most popular methods of asset management: DAM vs. MAMs.

What is Software Asset Management?

DAM and MAM are both forms of software asset management. This business practice involves the process of tracking vital company assets that go into its daily operation. The exact way business assets are managed varies largely on the companies needs and preferences.

The Difference Between DAM vs. MAM

Digital asset management (DAM) and media asset management (MAM) are often used interchangeably but hold very different meanings. While both management platforms provide a centrally located organizational tool, they offer different methods of doing so.

By definition, DAM is used to organize and distribute media, visuals, and content that are typically focused on marketing-related content. MAM, on the other hand, is used to manage and distribute large-sized media files that typically focus on time-based assets – such as video and audio files.

While MAM offers this entirely different ability, it provides no solution to smaller files, like documents and images. That is why MAM is not typically suited for teams that deal with a much broader scope of content. In fact, MAM can be thought of as a subset of the overarching DAM.

On the other hand, if your business focuses largely on long-form video and audio, such as a broadcasting company, then a simple DAM solution will not provide you with the video management features you need.

Benefits of DAM:

  • Provides a centrally located hub for all content and creative collateral
  • Provides increased media security by incorporating user permissions, compliance regulations, recovery tactics, and more
  • History tracking for all assets

Benefits of MAM:

  • Capacity to manage large-format video and audio files
  • Workflow management for video creation
  • Provides increased security for high-volume of video content

In the realm of content management, there are several options to choose from. As long-time experts in the data security and document management solution industry, we know what works. If your team is looking to incorporate document storage into your everyday business practice, IND Corporation can help. Reach out to one of our specialists today to learn more!